Using Personal Video to 3x Response Rates and Boost Sales Performance

Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? That’s exactly what we did at League. We create innovative personalized video emails in an instant. We’ve not only emerged as industry leaders in digital health, but we’ve increased our response rate by three times. Here’s how Vidyard’s video marketing has shaped our sales strategy.

The sales industry is cut-throat and competitive. We are all too familiar with our inboxes being saturated with offers featuring the latest and greatest product or being inundated with popup ads every time we consume digital entertainment. Quite frankly, it becomes annoying and turns off potential clients.

When I accepted the position as the VP of Sales at League, a digital alternative to health benefits, I knew I wanted to build a cutting-edge team and invest in an innovative sales software. In the past year, we’ve grown from a team of one to more than 30 dedicated sales professionals. I attribute a great deal of our success to the early adoption of Vidyard. Their video creation tool is our secret weapon in the ever-competitive world of marketing and sales.

I was familiar with Vidyard and knew they had a world-class marketing and sales operation. When they launched Vidyard, I reached out to one of my friends at the company and asked for the opportunity to spend some time with it. It only took a few moments with the software to realize that Vidyard was exactly what our sales team needed.

4 Tips and Tricks When Adopting Vidyard for Your Company

At League, we adopted the Vidyard platform across our business. As a result, we’ve had more time than most with the product, thereby learning some important lessons.

• Get Your Team Onboard: If you just stick to the standard lessons provided by Vidyard, you won’t likely see wide adoption of Vidyard among your team. Not because the product isn’t exceptional, but because it’s new. With all new things, it’s important to assign your team specific projects that focus on the new technology. If you encourage your staff to pick up Vidyard and use it once or twice, you’ll find that your team is much better equipped to make the most of the Vidyard software.

• Give Your Team Helpful Feedback: When starting out with Vidyard, some will be too stiff, some will talk too slow or too fast, some will use their hands too much or not enough. The point being, not everyone is going to be a natural when it comes to filming themselves for the first time, so be sure to provide some constructive criticism in the early stages so that everyone on the team can improve and feel confident.

• Circulate the Best Videos: When someone on your team shows a natural talent for video emails, or you run across a particularly good example of a video email, spread it around. Not only will this help motivate your employees to work hard, but it will also give them a more clearly defined goal to shoot for when they make their video.

• Circle Back Around: It should only take about two weeks until the Vidyard software becomes a habit for your work force, but that doesn’t mean you should sit back. Keep assigning projects that are shared with the team at large, keep giving feedback and keep showcasing your best material. Using Vidyard consistently will help make it part of your corporate culture, which can only improve Vidyard’s already-sterling results.