Ever done your pitch while eating Blazin' wings?

This was Dynamic Signal's first year winning our Video in Business awards, however, not the first win for their business.

After seeing the impression left on her boss when she received her first prospecting email with a personalized video message, Lauren Wadsworth, Senior Global Account Development Manager, decided to give video a shot. After all, emailing and cold calling simply weren’t cutting it anymore—what could it hurt?

The results of her experimentation? Mind-blowing.

The personal video messaging solution helped Lauren Wadworth, Senior Global Account Development Manager, multiply her monthly meetings booked 5x with a positive response rate to cold outbound messages of 12.75% and an increase in meeting-to-opportunity conversion of 200% in a matter of months.

As it turns out, the solution to her sales woes was less volume, more personalization.